Creative direction on the global print campaign for the relaunch of the QE2. Launched the brand tagline “The Most Famous Ocean Liners In The World” - capitalizing on Cunard's rich history of famous cruises and famous passengers. We aimed to elevate the cruising experience. A combination of stylish people, gorgeous things and exclusive experiences are all aboard ship. Famed nightlife photographer Larry Fink was instrumental in capturing these infamous moments. The team spent four days aboard the QE2 as it set sail on its first leg of an around the world trip.